• Copy, anyone?


    But, what is copy?  It is an odd word, because the true definition of copy, is the replication of something or to make a replication of something.  So, when referring to written copy, do we mean that it’s a replication of other writing, other copy?  Sure, sometimes it is, but to avoid plagiarism, one can […]

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  • Why Blogging is the Bomb


    Maybe you blog, maybe you don’t, but perhaps this will get your interest peaked again, or at least get you started.   Blogging can bring endless benefits and we will explore a few of them right here.   #1    RANK HIGHER ON SEARCH ENGINES Stats show that you can increase your chances of being seen […]

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  • Sculpting a Great Website


    What makes for a great website? There are many opinions out there, and most revolve around the visual appeal.  But, there are many more aspects that make for a great website. Here is my opinion on how to sculpt a great website.   EASY DOES IT Have you ever popped onto a website, excited to […]

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  • The Etiquette of Connecting via LinkedIn

    linkedin content

    So, you’ve crafted the perfect profile in LinkedIn.  You photo is super professional, and your credentials and history are plotted out in an easy to read manner.  You are ready to start connecting with all the millions of LinkedIn users and you are ready to make some money! You search for those you know well […]

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  • 5 Benefits to good old-fashioned pen writing


    When last have you received or written an actual letter?  And by written, I mean written, by hand, on actual paper? Possibly, in school, scribbling little notes to each other and handing them under the desk?  Or, that love note to a boy you fancied? Today we rarely write anything, bar a few reminders on […]

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  • 5 Tips to Braving Social Media for your Business

    Social Media Tree

    We know we should be out there, posting away, reaching our target audience, and marketing our businesses via the various social media platforms.  But, it’s a doggy dog world, and we are always nervous of what we put online. Will my content speak to the essence of my brand? What if the world thinks I […]

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  • 5 Damn Good Reasons you need Content Marketing

    social media

    A simple reason … in a word … PEOPLE. Ask yourself this question, “Without people would your business be able to function?” More than likely the answer would be a resounding, “NO!” So, how do you bring people to your brand?  How do you get people to engage with your company and buy your product […]

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  • Trigger Happy?


      Are we all just looking for that happy ending?  Do we just want to find a story that will lead us to that “… and they lived happily ever after” moment? Really? Why? Orson Welles quipped very smartly, “If you want a happy ending, that depends, of course, on where you stop your story.” […]

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  • Let’s go halvies

    life hacks

    When we were younger, as much as we wanted it all, we were often placed in a situation where we had to share, or felt obliged to. “Let’s go halvies,” was always a favourite statement amongst friends, whether it be the Melrose samis that mom packed, the next ride on a new bike, or that […]

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  • Pass the Ginger

    I have a theory. Okay – okay! I have plenty theories. But, the one I want to impose on you today is the theory of rebooting. Aaah, I can see your eyes begin their another-boring-computer-article roll. But, alas, you are incorrect this time, my friend. Yes, the rebooting I’m talking about is quite similar yet […]

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